Press Kit



Red and White Fleet – San Francisco Cruises – San Francisco’s Original Bay Cruise


A. Bay Cruise & New Bridge  Cruise 

B. Explore the City by the Bay

C. New San Francisco Cruises for 2011

D. Setting the Stage for Events and Occasions

E. Corporate Social Responsibility

F. Fisherman’s Wharf Background

G. Fisherman’s Wharf Attractions

H. Fisherman’s Wharf History

I. Go San Francisco Card

Red & White Fleet Cruises Into 2011 With San Francisco’s Most Popular Bay Cruise & New Bridge  Cruise 

 (San Francisco, CA) — Anchored in the heart of San Francisco’s #1 destination, namely Fisherman’s Wharf, Red and White Fleet is launching its 2011 cruise schedule with the city-by-the-bay’s most popular Golden Gate Bay Cruise, the new Bridge 2 Bridge cruise, the breathtaking California Sunset and Twilight cruises and a host of seasonal “departures” as well. Details on the menu of cruises is as follows:

Golden Gate Bay Cruise

As San Francisco’s original sightseeing adventure, this one-hour narrated cruise under the Golden Gate Bridge and around Alcatraz Island highlights important “landmarks” of San Francisco history, including life at the Barbary Coast during the Gold Rush, the building of the Golden Gate Bridge, Angel Island’s history as an immigration station and the Federal Penitentiary of Alcatraz. (8-14 daily sailings starting at 10am). With an audio tour available in 12 languages. Prices are as follows: Adults (18+) = $24; Youth (5-17) = $16; and Children under five = free.

California Sunset Cruise

On this casual two-hour cruise, passengers enjoy views of the city’s stunning sunset over the Pacific Ocean, live guitar entertainment, hearty appetizers from the buffet and a beer, wine or soda from the bar. Nestled into the warm and cozy atmosphere of Red and White Fleet’s historic ferry boats, the cruise will pass along the dramatically lit skyline of San Francisco with its modern skyscrapers and historic landmarks, past the infamous island of Alcatraz and cruise under the impressive San Francisco Bay Bridge and the legendary Golden Gate Bridge. The cruise season for this offer is: Spring (Mar 31 – May 24): Thurs – Sat @ 6:00 PM Summer (May 25 – Sept 5): Daily @ 7:00 PM; Fall (Sept 6 – Nov 6): Weds – Sun @ 6:00 PM; Winter (Nov 7 – Dec 30): Fri-Sun at 5:30 PM *California Twilight Cruise operates during the winter months. Prices are as follows: Adults (18+) = $54; Youth (5-17) = $36; and Children under five = free.

Indian Buffet Sunset Cruise

This Indian-inspired, “Bollywood-style” cruise features Indian catering and music for a fun and eclectic night on the Bay. Passengers will enjoy a special three-course Indian meal from the buffet, while seeing the amazing scenery and legendary views as well as the sounds of authentic Indian music. This exclusive, one-of-a-kind cruise (perhaps the only in the country) is limited to only 100 guests per night, in order to maintain an intimate ambiance. Additionally, this particular cruise features audio segments, highlighting various sites along the way, in both English and Hindi. The cruise will depart evenings on Saturdays, Sundays and Mondays from late April to early September. Prices are as follows: Adults (18+) = $54; Youth (5-17) = $36; and Children under five = free.

Bridge 2 Bridge Cruise

Celebrate the 75th anniversary of the impressive San Francisco Bay Bridge! The only cruise that sails under both the Golden Gate and Bay bridges, this 1½ hour loop passes the city’s entire bay waterfront and features San Francisco’s illustrious pastimes, unique architecture, natural history and Native American culture. With an audio tour available in 12 languages, this seasonal cruise is available from May 25 – Sept 5 at 3:30pm, daily. Prices are as follows: Adults (18+) = $36; Youth (5-17) = $24; and Children under five = free.

California Twilight Cruise

On this casual two-hour cruise, passengers will enjoy views of the city’s spectacular nightscape, live guitar entertainment, hearty appetizers from the buffet and a hot or cold beverage from the bar. Nestled into the warm and cozy atmosphere of Red and White Fleet’s historic ferry boats, the cruise will pass along the dramatically lit skyline of San Francisco with its modern skyscrapers and historic landmarks, past the infamous island of Alcatraz and cruise under the impressive San Francisco Bay Bridge and the legendary Golden Gate Bridge. The cruise season for this offer is Nov 7 – Mar 30. Prices are as follows: Adults (18+) = $54; Youth (5-17) = $36; and Children under five = free.

Seasonal Cruises:

Valentine’s Day Evening Cruise

Especially for romantics, the California Twilight Valentine’s cruises will be featured over the weekend preceding Cupid’s holiday. The two-hour cruise is scheduled for Friday and Saturday, February 11 and 12 at 5:30 p.m. with the San Francisco Bay, the city’s iconic landmarks and the spectacular views to set the “stage” for a truly romantic respite in a relaxed and casual atmosphere. The price is $54 per person.

Mother’s Day Cruise

On this special occasion, Red and White Fleet will roll out the red carpet, Sunday, May 8, with a two-hour cruise of the San Francisco Bay. While onboard, families will enjoy appetizers and a complimentary beverage, as they sail under the majestic Golden Gate, past the lush hillsides of the Marin Headlands and Angel Island State Park and around Alcatraz. The cruise will depart at 2:00 p.m. Cost is $58 per adult (18+); $36 for youth (5-17); and $52 per person for groups of 15+ adults.

PRIDE Cruise

In celebration of San Francisco PRIDE, Red And White Fleet features a special evening bay cruise during the local Pride weekend and festivities. Passengers will enjoy quite a departure, soaking up the twilight views of San Francisco during the 2½ hour sail, sumptuous appetizer buffet, DJ music and dancing, one complimentary beverage, plus a cash bar. Cruises offered at 8:00 p.m. on Friday, June 24 and Saturday, June 25. Price is only $68 per person, with a $5 donation to SF Pride from each purchased ticket.

Fleet Week Cruise

Red And White Fleet cruises into the fall with specialty cruises for Fleet Week, one of San Francisco’s most popular seasonal events. Over the weekend of October 7-9, Fleet Week takes over San Francisco with a series of Navy-inspired events, entertainment and the legendary Blue Angels air show. And to complement all the festivities on the ground and in the air, Red And White Fleet offers the best views of the daily air shows, from the bay. Departing at 2:00 p.m. on both Saturday, October 8 and Sunday, October 9, the Fleet Week cruise price includes appetizers and one complimentary beverage. Additional snacks and beverages are available on-board for purchase. Cost is $58 per adult (18+); $36 for youth (5-17); and $52 per person for groups of 15+ adults.

For bookings and additional information, visit or call (415) 673-2900.

Explore the City by the Bay aboard Red and White Fleet’s San Francisco Cruises

~ A San Francisco Tradition Since 1892 ~

The historic Red and White Fleet®, operator of the popular San Francisco bay cruises, is proud to be one of the city’s historic landmarks. Founded in 1892 by seventeen-year old Thomas Crowley, the family-owned business has brought to life San Francisco’s unique and turbulent history for visitors and locals alike. Today, Thomas Escher, grandson to Thomas Crowley, is the third-generation owner of the Red and White Fleet.

Through the use of multi-topical and multilingual audio tours aboard Red and White Fleet’s cruises, today’s visitors can relive San Francisco’s exciting history, while enjoying majestic views of the surrounding sights. Earthquakes, world wars and the building of the Golden Gate and Bay bridges are just a few examples of the historic events that have passed since Red and White’s first passengers traveled the bay 118 years ago, and are now vividly illustrated aboard the bay tours.

“At 5:16 in the morning, something unimaginable happened. Without warning, the ground began to shake and swell. The earth moved, buildings shook and collapsed and streets buckled as nature unleashed one of the biggest tremors ever recorded. San Francisco’s great earthquake of 1906.”

– Tour excerpt describing the 1906 earthquake, part of the SF Explorer Cruise.

“The inspector called my name. Said Tai Fo. That means San Francisco bound, freedom. I was so happy, I was running around the place saying good-bye with the peoples crying because some of them have been there so long.”

– Actual interview excerpt of former Angel Island detainee Dale Ching, part of the Golden Gate Bay Cruise narration.

“Fifty-two months and 35 million dollars later, the last rivet was placed—gold, of course. The longest suspension bridge in the world was officially opened to all traffic at noon, May 28, 1937 when President Franklin D. Roosevelt pressed a telegraph key in the White House.”

– Tour excerpt detailing the completion and inauguration of the Golden Gate Bridge, part of the Golden Gate Bay Cruise narration.

“We are extremely proud to have such a long and rich history here in the Bay Area,” says company President Tom Escher. “We plan to continue sharing the history of the Bay Area and the city we love with both visitors, and those who have lived here for many years.”

Red and Whitle Fleet Features New San Francisco Cruises for 2011

(San Francisco, CA — 2/25/2011) — Anchored in the heart of San Francisco’s #1 destination, namely Fisherman’s Wharf, the historic Red and White Fleet is introducing several new bay cruises, including the Bridge 2 Bridge Cruise and specialty Indian Buffet Sunset Cruise. Also, the popular California Sunset Cruise will return this Spring.


San Francisco’s Red and White Fleet Story Line Recommendations for Media:

San Francisco Bay Tour Options (on-going and seasonal): As the only San Francisco bay tour company to offer audio tours in 12 languages, Red and White Fleet features three ongoing, distinct cruise options, namely the Golden Gate Bay Cruise; California Sunset Cruise; and the new Bridge 2 Bridge Cruise. Additionally, the fleet offers seasonal cruises for Mother’s Day, Fourth of July, San Francisco PRIDE and Fleet Week.

Bridge 2 Bridge Cruise — NEW TOUR: Red and White Fleet just launched a brand new bay tour, the only one of its kind. Passengers will have the opportunity to cruise under both the Golden Gate Bridge and the Bay Bridge, each magnificent architectural wonders where the featured views are up close and personal. Includes headphone audio in 12 languages.

California Twilight Cruise — NEW TOUR: Another “only one of its kind,” the California Twilight Cruise is a casual two-hour tour (launched November 13) where passengers will enjoy views of the city’s spectacular nightscape, live guitar entertainment, hearty appetizers and a hot or cold beverage from the bar. Nestled into the warm and cozy atmosphere of Red and White Fleet’s historic ferry boats, passengers will pass along the dramatically lit skyline of San Francisco.

April 2011: Bollywood Sunset Cruise — NEW TOUR: This Indian-inspired cruise is a variation of the popular California Sunset cruise, featuring Indian catering and music.

Sailing Past San Francisco’s Historic Landmarks (Photo Tour Of San Francisco): While cruising on any one of Red and White Fleet’s three primary cruises (named above), passengers will enjoy the best panoramic views and photo opportunities that include, but are not limited to, the following: San Francisco city skyline; Golden Gate Bridge; Bay Bridge; Alcatraz; Sausalito; Fort Mason; Angel Island; Treasure Island; Bay Bridge; AT&T Park; Fisherman’s Wharf; Aquatic Park; and Coit Tower.

Theme Events and Private Parties: Although Red and White Fleet can customize any private charter, the standard cruise line up already features such thematic parties as Jazz it up; Vegas Comes to You; California Sunsets; City Lights Tour; and Weddings.

Audio Tour in 12 Languages: Red and White Fleet is San Francisco’s only bay tour operator to offer multilingual bay cruises. Twelve languages are available: English, French, German, Spanish, Russian, Portuguese, Italian, Japanese, Korean, Mandarin, Thai and Hindi.

Free Parking: Even in San Francisco, it’s possible to land on “Free Parking.” Red and White

Fleet validates one hour of free parking for guests at the time of cruise departure. Valid at the triangle lot only in front of Pier 43½ and behind Boudin Bakery, anytime between 10:00 a.m. and Midnight.

Red and White Fleet’s Place In San Francisco History: Red and White Fleet is the original San Francisco bay tour company, started by local business icon, Thomas Crowley in 1892. The first vessel to transport passengers around the bay was a Whitehall rowboat (18-20 feet long). The company has gone on to serve millions of passengers over the last 118 years. (Editor’s Note: Historical timeline of Red and White Fleet’s history, alongside San Francisco’s biggest landmarks in time, also available with photos).

San Francisco’s Historical Family-Owned Landmarks: Red and White Fleet is one of the last local, family-owned hospitality icons. The original San Francisco bay tour company is in great company with such landmarks as: The Wax Museum; Scoma’s Restaurant; Musee Mechanique (mechanical museum); and Alioto’s.

Building Toward The Future (Fisherman’s Wharf): The goal of the Pier 43½ and promenade development project is to improve the public realm by removing most of Pier 43½, repairing and reconstructing the shoreline and existing seawall, constructing a pedestrian promenade, making sidewalk improvements and installing several small commercial enterprises (vendor carts and some outdoor dining).

Protecting The Environment: Red and White Fleet has earned great accolades for its conservation efforts, including the State of California’s WRAP award for 11+ years. The company’s business practices support the protection of marine life and conservation of natural resources and shoreline. Some initiatives include use of marine diesels; beta testing use of alternative fuel products; and working with several local and state-wide agencies to implement new fuel sources for Bay Area vessels.

Corporate Culture: This family-owned business is unique in the Bay Area’s bay tour industry because the employees really matter. They are encouraged to take ownership for their individual roles and they feel valued. Above and beyond, the “crew’s” sense of value transcends financial goals. Additionally, Red and White Fleet’s objectives to cultivate community, preservation of local history and incorporate environmental sustainability are all important factors in the commitment the company has with its entire staff.

Check Out Red and White Fleet’s “Crew” Insider Secrets of San Francisco:

Inland Boatman’s Union (IBU): Red and White Fleet employees are members of the IBU and the company is supportive of the union’s objectives and initiatives.

Red And White Fleet Sets the Stage for Events and Occasions of all Types

(San Francisco, CA) — Offering San Francisco Bay cruises since 1892, Red And White Fleet is well equipped to set the stage for events and occasions ranging from corporate parties and family reunions to weddings and thematic cruises for up to 150 guests.

Whether it’s a private affair or corporate function, planners can create customized cruises or choose from one of Red and White Fleet’s selection of themes, including California Sunset Cruise; Jazz it Up!; Vegas Comes to You; or a Wedding Cruise. Details of these specialty cruises are as follows:

California Sunset Cruise

On this two-hour cruise, guests will enjoy scenic views, appetizers and a complimentary beverage, as they are entertained by background music and live commentary by the Captain in a relaxed atmosphere. Along the way, the vessel will sail past Alcatraz, around Angel Island, next to Tiburon and Sausalito, under the Golden Gate Bridge and along San Francisco’s stunning waterfront.

Specific Inclusions:

* 2-hour cruise from Pier 43½

* San Francisco Hearty Appetizer Buffet (petite sandwiches, salads, antipasti, fruits & cheeses, California vegetables, pizza and sourdough breads, and cookies)

* One complimentary beverage: beer, wine, or soda

* Background live music and Captain’s commentary

* Service fees and taxes

Price per person: $68 for a minimum of 60 people (for each additional guest over 60, the price is $48 thereafter)

Jazz it Up

Accompanied by the smooth sounds of a live jazz ensemble, guests will enjoy an appetizer buffet and open bar. This 2½-hour cruise sails around the calm waters of Richardson Bay by Sausalito and around Angel Island.

Specific Inclusions:

* 2½-hour cruise

* Live Jazz Ensemble

* Elegant Cocktail Buffet: canapés, miniature crab cakes, seasonal salad, spinach dip, petite sandwiches, antipasti, fruits & cheeses, sourdough bread, California vegetables, miniature pastries

* Open Well Bar

* Background music & commentary

* Service fees and taxes

Price per person: $98 for a minimum of 60 guests (for each additional guest over 60, the price is $78 thereafter).

Vegas Comes to You!

On this three-hour cruise, guests will experience the fun and excitement of Vegas-style casino games, while enjoying spectacular city views and elegant appetizers. Additionally, the vessel will sail past the soaring skyscrapers of downtown San Francisco, under the San Francisco Bay Bridge, past AT&T Park, around Alcatraz and under the Golden Gate Bridge.

Specific Inclusions:

* Three-hour cruise from Pier 43½

* San Francisco Casino Games & Staff

* Elegant Cocktail Buffet: canapés, miniature crab cakes, seasonal salad, spinach dip, petite sandwiches, antipasti, fruits & cheeses, sourdough bread, California vegetables, miniature pastries

* Open beer & wine bar

* Background music & commentary

* Service fees and taxes

Price per person: $118 for a minimum of 60 people (for each additional guest over 60, the price is $98 thereafter)

Wedding Cruise:

For those looking to tie the knot with the best bayside views as the stage, Red and White Fleet can facilitate the entire occasion. First, the ceremony will be performed by a licensed Red and White Fleet Captain with the beautiful bay as the backdrop. Then, after the nuptials, the wedding party and guests will enjoy celebrating one of life’s most special of occasions on the dramatic San Francisco Bay.

Specific Inclusions:

* 2 ½ hour cruise of San Francisco Bay

* Hot three-course Buffet Onboard

* Wedding Ceremony

* Wedding Cake

* Open Beer & Wine Bar

* DJ Entertainment

* Service fees and taxes

Price: $128 per person for a minimum of 60 people (for each additional guest over 60, the price is $108 thereafter)

Or for those that prefer to customize their own event, Red and White Fleet features an exclusive Event Building Kit ( Red and White Fleet’s event and meeting planner, Mysty Caswell can also accommodate and facilitate all requests via phone and email. Mysty can be reached at (415) 901-5260 or at .

Ideal for groups of 60 to 150 guests, all cruises depart from Pier 43½ in San Francisco and cocktails, premium drinks, merchandise and snacks are also available for purchase. Enjoy a virtual cruise at

Red and White Fleet’s Corporate Social Responsibility

Our Commitment:

Founded in 1892, the family-owned Red and White Fleet is committed to supporting environmental sustainability, community education, and San Francisco’s historic preservation.

Environmental Sustainability:

We are committed to protecting the environment and preserving the natural surroundings we are privileged to use. Our business practices support the protection of marine life and conservation of our natural resources and shoreline. These practices include:

* Re-powering of the company’s four vessels with new marine diesels that produce between 33-50% less emissions than the original engines

* Spear-heading a jointly sponsored project with the Federal Maritime Administration to conduct a feasibility study evaluating the effectiveness of converting one of the company’s vessels to dual fuel (CNG and diesel)

* Independently running an alternative fuel trial with PuriNox, an emulsified diesel product supplied by Lubrizol that has been certified by the California Air Resources Board to reduce NOx by 14% and particulate matter by 63%

* Working with the Port and City of San Francisco as well as World Energy, Blue Water Network, and Cytoculture to bring Biodiesel to the San Francisco waterfront for industrial use

* Fostering relationships between fuel technology providers such as Power Research Inc. and World Energy that have led to further gains in emissions reduction technology

* Continuing to utilize, in the company’s fleet, a fuel additive that both increases fuel efficiency and reduces emissions

* Operating our fleet of four 450 passenger vessels on B20, a 20% blend of biodiesel with #2 ultra low sulfur diesel

Community Education:

Learning in a fun environment is at the core of our educational initiatives. We support primary and secondary educational curricula in public and private schoolsas well as affiliated organizations. With a broad scope, our activities reach from youth in California schools to visiting student groups from around the U.S. and from across the globe. Our Support includes:

* Special discount packages for school field trips

* Tickets for Bay Area school fundraisers and special events

* Teacher guides on history, nature and local culture pertaining to the sites enjoyed on our cruises

Historic Preservation:

Our Cruises are a showcase of San Francisco’s diverse and colorful history. We are committed to maintaining the architectural integrity of our local communities and we support shoreline preservation through thoughtful redevelopment efforts. Our activities include:

* Operating four historic cruise vessels dating back to the 1950s and 60s, which have become an institution on San Francisco Bay

* Offering personal headsets with custom-developed audio narration of history, natural environs and architecture, available in 12 languages on both the Gold Gate Bay Cruise ® and Bride 2 Bridge Cruise ®

* Member of Fisherman’s Wharf Association, Fisherman’s Wharf Community Benefit District, and San Francisco Convention and Visitors Bureau

* Presenting a platform for monthly “history lessons” about significant local history through our social marketing sites (blog, Facebook and Twitter).

Fisherman’s Wharf Background

Fisherman’s Wharf is a mile in length, starting at Aquatic Park and ending at Pier 39. Along with its variety of restaurants, the pulse of the neighborhood appeals to visitors of all persuasions, because of the myriad of activities, including the Wax Museum, Guinness Museum of World Records, Boudin Bakery and Ripley’s Believe It or Not Museum. Additionally, the Red and White Fleet runs tour boats around Alcatraz and to the Golden Gate Bridge, both popular tours. Two shopping areas, The Anchorage and The Cannery, are located in the central area. Each is filled with unique stores, selling boutique items not available elsewhere.

Few visitors realize that the area known as Fisherman’s Wharf extends to Aquatic Park, a popular attraction where residents and visitors alike have always enjoyed the opportunity to picnic, promenade or play bocce ball. The Maritime Museum, once the park’s palatial bathhouse, exhibits memorabilia from the West Coast’s seafaring days and includes giant masts, painted figureheads and detailed ship models. The building itself resembles a cruise ship, perfect for taking a break from explorations to sit on the outside deck and listen to the waves break on shore.

Rising on a hill across the street are the brick buildings of Ghirardelli Square, once a chocolate factory. Historical plaques tell the history of Domingo Ghirardelli who came to California to prospect gold but ended up becoming the king of chocolate. The Chocolate Manufactory & Soda Fountain still makes chocolate with the original old fashioned machines and few can resist enjoying a luscious ice cream sundae with chocolate on top or a cup of hot chocolate.

Ghirardelli Square is also filled with shops, selling everything from apparel to folk art. With their hilltop location, the restaurants are known for million dollar views as well as spectacular cuisine.

Riding a cable car is another popular option. The turnaround for the Powell/Hyde Cable Car is located in Victorian Park across the street from Ghirardelli Square, while the Mason/Powell Cable Car line is conveniently located right across from the Hyatt at Fisherman’s Wharf.

Back on the bay is Hyde Street Pier, a U.S. National Park located on the water and exhibiting historic ships from the past. Visitors can board the Eureka, one of the last auto ferries on the bay, or the schooner, the C.A. Thayer, which transported lumber between 1895 and 1912. There is also an Italian felucca, almost unseen because of its small size. Queen of the pier is the Balclutha with its square-rigged masts. Built in 1887, the ship carried coal regularly around Cape Horn to San Francisco before becoming a lumber ship and then a transporter of men and supplies to Alaska. She was also the star of the 1930s movie, “Mutiny on the Bounty.”

The views of the bay, the wharf, Golden Gate Bridge and the city from the far end of Hyde Street Pier are magnificent. At Pier 43½, near the iconic Fisherman’s Wharf signare the Red and White Fleet, which cruises to various ports around the bay and San Francisco Seaplane Tours, which offers 30 minute flightseeing tours. Plus, there are pedicabs, motorized cable cars and horse-drawn carriages, all available for memorable excursions.

Another unique feature at Fisherman’s Wharf is the Boudin Bakery, where bakers make bread with a recipe the company has nurtured since 1849, making it San Francisco’s oldest continuously running company. The renovated facility boasts a Bakery & Cafe in Baker’s Hall, gourmet gifts in the marketplace, a comprehensive museum to learn about Boudin’s history, the full-service Bistro Boudin and the Bistro bar.

Serendipitous entertainment is what Fisherman’s Wharf is all about. Street performers are found everywhere, on the streets, at the shopping centers and on the piers. Some are worth watching, others not, depending on your taste. A rap singer might compose a rap song about you as you walk by, or a human mannequin may stand frozen in one position, hoping you will toss a coin into his hat. A few of the street performers have even become highly paid entertainers on television.

Recently, the F-Line was completed, transporting passengers on historic trolleys along the waterfront from the Embarcadero to Fisherman’s Wharf.

 Fisherman’s Wharf Attraction/Activity Options

* Check out all the fun and exciting events to discover why Fisherman’s Wharf is San Francisco’s #1 visitor destination

* Enjoy a bay cruise under the Golden Gate Bridge

* Climb half way to the stars aboard the legendary cable cars

* Experience world famous Ghirardelli chocolate at Ghirardelli Square * Explore the National Maritime Museum ( and the USS Pampanito Submarine Museum

* Take a roller coaster ride at an exhibit tracing the fascinating history of Amusement Attractions in America, now open at Pier 45

* Browse Fort Mason, a former military installation and port of embarkation

* Walk the decks of the tall ships and stroll along the Hyde Street Pier, home of the world’s largest collection of historic ships by tonnage, where visitors can board several National Landmark vessels

* Browse through the flagship Boudin Bakery and enjoy a freshly baked loaf of sourdough

* Enjoy an Irish coffee at Buena Vista Café, the beverage’s origin

* Get a work out rollerblading, bicycling or walking over the Golden Gate Bridge

* A food lover’s haven, Fisherman’s Wharf boasts some of the best dining in the world. Savor Ghirardelli chocolate, fresh sourdough bread, fresh Dungeness crab and the myriad of restaurant options, an eclectic mix of international cuisine

* Raise a toast at San Francisco’s Best Sports Bar, Knuckles

* During the day, street performers entertain onlookers with a number of different acts, including talented magicians, human robots, musicians, jugglers, clowns and fire-eaters, while at night enjoy live music, dancing and comedy clubs as well.

Fisherman’s Wharf History:

Those who are privileged to visit San Francisco never fail to recall with pleasure their stroll along this city’s historic Fisherman’s Wharf. Here they can peer down at the fishing craft gently riding in the calm water or pause to watch fishermen mending a net and listen to shouted Latin-tongued exchanges between the followers of the sea. Most of the boats in view belong to a “third generation” of fishing craft, which have made history at the “Wharf.”

From the days of the Gold Rush until the turn of the Century, the San Francisco fishing fleet was composed of lateen-rigged sailboats. They were copies of the craft, which the Italian fishermen knew in their native land. Green was the prevailing color of the tiny boats and the name of a patron saint appeared on the hull. The fishermen themselves were as colorful as their craft. Their natural talent for song was to be heard in renditions of arias from Verdi, lusty if not always true to the ear. In the fog-shrouded waters outside the Golden Gate, the singing was a means of communication. You could not see a companion boat, but you knew it was there.

The “second-generation” of fishing boats came with the introduction of gasoline engines, small but dependable “put-puts.” What became known as the Monterey Hull boats came into general use. The gas engine made it possible to fish more days of the year, gave a wider range for their operation in the ocean water and provided power to haul in the nets or lines.

Even today, several hundred of the Monterey-type boats remain as a part of the fishing fleet. Often likened to the “vintage” automobiles of the Model-T era, the Monterey Hull craft ride at harbor alongside a “‘third generation” of commercial fishing boats, diesel-powered craft which overshadow them in size, cruising capacity and are often equipped with two-way radio telephones and “sonar” depth-finders.

In those older days, the fishermen got their news about the weather from nature instead of a radio report. If the moon was in the east, the tide was coming in or if in the west, the tide was flowing out the Golden Gate. A circle around the moon meant rain. Porpoises playing around the boat indicated a bad wind was brewing.

Old timers around Fisherman’s Wharf have other tales to tell, recalled from the period of the last sailboats. It was hard work. If the boat was becalmed, they waited long hours for a breeze, or got out the oars and rowed. Sometimes they would throw a grappling hook into the rudder chain of a passing steamer and get an easy ride home. When the steamer crews called out imprecations against these marine hitchhikers, the Italian fishermen screamed right back in words that soon became a part of waterfront “lingo.”

In those earlier periods, the favorite fishing spots were outside the Golden Gate, just beyond the waves breaking on the rocks and sandy beaches. It took great skill to manage the boats so they did not drift ashore and become shipwrecked. In terms of money, the rewards were very low, if today’s standards of value are to serve as a measure. The average fisherman made $2 or $3 a week, sometimes as much as $5. But, on the other hand a loaf of bread could be bought for less than five cents and good red wine came from grapes that could be purchased for $5 a ton.

Today, as in the past, it is the fishing fleet, operated by the grandsons and great-grandsons of these past generations, which make Fisherman’s Wharf a place of activity, the center of an ocean-oriented industry beloved by natives and visitors alike.

Go San Francisco Card Provides Visitors of the City with Greater Value for Attractions

With so many options to choose from, the Go San Francisco Card is the ultimate pass to over 50 of San Francisco’s best attractions, activities and tours. Cardholders can do as much as they like each day for one low, affordable price, tailoring custom itineraries and allowing each person to do what is of most interest.

Ranging from only $55 per adult for one day access to $145 per adult for seven days of access, here is the short list of highlights featured on the Go San Francisco Card:

* Red and White Fleet’s Golden Gate Bay Cruise®

* Red and White Fleet’s SF Explorer Cruise™

* Full-day Gray Line Wine Country Tour

* Historic Cable Car Ride

* Walking Tours

* Steinhart Aquarium

* Exploratorium

* Chabot Space Center

* Museum of Modern Art (SFMOMA)

* Asian Art Museum

* Wax Museum

* Palace of the Legion of Honor

* AT&T Ballpark Tour

* Bay City Bike Rentals

Additionally, the Go San Francisco Card offers discounts at many shops and restaurants and is the perfect option for saving time and money as well as eliminating hassles during a San Francisco vacation. For a full list of available attractions, visit

How it works:

* You just carry one, easy-to-use pocket sized card, available in 1, 2, 3, 5 & 7 day increments.

* Simply show your Go San Francisco Card at participating attractions.

* The card is activated the first time you use it.

* It is then valid for that day and the number of consecutive calendar days that you have purchased. Free admission is valid until 5:30pm daily.

* The Go San Francisco Card guidebook makes it easy to find every participating attraction, restaurant, shop and historic point of interest in and around San Francisco.


Since it’s origin during the Golden Gate International Exposition of 1939, millions of locals and visitors alike have enjoyed a journey aboard Red and White Fleet’s Golden Gate Bay Cruise, where tours lead passengers past San Francisco’s biggest landmarks, including under the Golden Gate Bridge and around Alcatraz. Ideal for entertaining guests from near and far, features of the tour include: Red and White Fleet’s exclusive headphone audio, available in 12 languages; up close views of marine wildlife (seagulls, pelicans, sea lions and even dolphins). A cash bar with drinks, snacks and merchandise is available. Starting every day* at 10:00 a.m., Red And White Fleet has eight – 14 daily departures from Pier 43½, which is located in the very heart of Fisherman’s Wharf.

For bookings and additional information, visit or call (415) 673-2900.

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